Top 15 animation techniques You should master for stunning visuals

Animation has become an integral part of visual communication in various industries, including entertainment, marketing, and education. Mastering different animation techniques allows artists and designers to effectively convey complex ideas and engage audiences in unique ways. The versatility of animation enables creators to bring imaginative concepts to life, transcending the limitations of live-action filming. By understanding and applying these diverse animation methods, professionals can enhance their skillset and produce visually compelling content that resonates with viewers. The Explain Visually agency shares its experience and expertise with you. Let’s get started!

Introduction to animation

Mickey Mouse Walt Disney|15 best animation techniques

Animation has revolutionized visual storytelling and communication, offering a diverse array of techniques for creators to master. From classic hand-drawn methods to cutting-edge digital innovations, each approach provides distinct creative opportunities. So let’s explore 15 essential animation techniques that can elevate your visual content:

  1. 2D Vector Animation
  2. Hand-Drawn Animation
  3. 3D Animation
  4. Motion Graphics
  5. Typography Animation
  6. Rotoscope Animation
  7. Cut-out Animation
  8. Pinscreen Animation
  9. Live-Animated
  10. Screencast Animation
  11. Mechanical Animation
  12. Whiteboard animation
  13. Stop Motion Animation
  14. Augmented Reality Animation
  15. Retro Animation.

1. 2D Vector Animation

2D Vector Animation is a key technique in modern digital animation, especially for marketing content. It uses computer software to create scalable graphics based on mathematical equations. The process involves designing vector elements that can be easily modified and moved, with software automatically creating smooth transitions between keyframes.

Vector film|Technology developed by Sharp.

This style produces clean, dynamic 2D visuals, effectively conveying ideas and narratives. It’s ideal for explainer videos, brand storytelling, and visualizing complex concepts in an accessible manner. A major advantage of 2D vector animation is its cost-effectiveness and streamlined production process, allowing for a quick creation of impactful visual content.

Read also: Expert 2D animation agency services – a comprehensive guide.

Expert 2D animation agency services – a comprehensive guide

2. Hand-Drawn Animation

Hand-drawn animation is the traditional approach to creating animated content, involving skilled artists crafting each frame by hand. Its unique charm and organic feel excel in character-driven narratives, imbuing protagonists with nuanced expressions and movements.

While historically labor-intensive and costly, the integration of digital tools has streamlined the process, reducing production time and expenses. Modern software assists in various stages while preserving the characteristic hand-crafted aesthetic.

The concept of hand-drawn animation dates back to the phenakistoscope, invented by Joseph Plateau in 1832. This early animation device used a spinning disk with sequential drawings to create the illusion of motion, laying the groundwork for modern animation techniques.

The phénakisticope|Film footage frame

Despite technological advancements, hand-drawn techniques maintain their appeal, creating visually captivating worlds that engage audiences through artisanal quality and timeless charm. Tip: Create comprehensive character model sheets and detailed storyboards to ensure consistency and streamline the animation process.

3. 3D Animation

3D Animation, or Computer Generated Imagery (CGI), has become the dominant format in contemporary animated films. It operates in a three-dimensional space, using digital models of characters, objects, and environments. The process involves creating detailed 3D models and using advanced software to generate complex movements and interactions. 3D animation offers versatility, capable of rendering hyper-realistic visuals or stylized artistic interpretations.

The first polygonal 3D animation (1972)|Computer Animated Hand. Source: Ultimate History of CGI

This technique is particularly effective for informational and demonstrative content, accurately representing physical objects and spaces. It’s invaluable for product demonstrations, architectural visualizations, and scientific simulations, enhancing viewer comprehension of complex structures and processes.

Curiosity:

The first fully computer-animated feature film, “Toy Story” (1995), required 800,000 machine hours to produce. In contrast, Pixar’s “Monsters University” (2013) needed about 100 million CPU hours, illustrating the exponential increase in computational power and complexity in modern 3D animation.

4. Motion Graphics

Motion graphics combines graphic design and animation techniques, using moving visual elements and typography to convey messages. It gained prominence through designers like Saul Bass in the 1960s, who revolutionized film title sequences.

The opening title sequence of the movie “Catch Me If You Can” (2003) designed by Olivier Kuntzel and Florence Deygas. This sequence is often cited as a classic example of motion graphics in film, demonstrating sophisticated use of typography and iconography, seamless transitions between scenesand cohesive visual style.

Digital technology has made motion graphics more popular and accessible. This versatile medium excels in transforming complex information into engaging, visually compelling content, particularly effective for animating statistical data and abstract concepts.

A key advantage of motion graphics is its cost-effectiveness. Using basic shapes and typography, designers can create high-impact visuals without elaborate production processes. Synchronized audio elements further enhance audience engagement, creating a multi-sensory experience that captures viewer attention.

5. Typography Animation

Typography animation, or kinetic typography, brings textual elements to life through motion and visual effects, enhancing the impact of written or spoken content. Typically executed using 2D vector animation techniques, it excels in presenting complex information in an easily digestible format and visualizing inspirational speeches or narratives.

iPhone SE (2022) Commercial. This example effectively demonstrates how typography animation can transform spoken content into a visually engaging experience, making it easier for viewers to follow and remember the information presented.

Key advantages include simplicity and cost-effectiveness, though creating engaging content requires skilled animators. The technique demands a balance between legibility and creativity, considering factors like timing, pacing, and visual hierarchy. When executed effectively, typography animation can convey complex ideas concisely and engagingly, making it valuable in marketing, education, and entertainment.

6. Rotoscope Animation

Rotoscope animation involves animators tracing over live-action footage to create realistic animated sequences. It gained prominence with Disney’s “Snow White and the Seven Dwarfs” in 1937 and remains relevant in modern cinema, as seen in Richard Linklater’s “A Scanner Darkly” (2006).

“Waking Life” (2001) Directed by Richard Linklater, this film used innovative digital rotoscoping techniques to create a dreamlike aesthetic.

Digital technology has streamlined the rotoscoping process, making it more accessible and efficient. Contemporary animators can trace movements directly from digital video sources, creating 2D animations that simulate three-dimensional space and movement. This technique continues to offer an innovative approach to creating authentic, lifelike character movements, blending traditional artistry with modern technology to produce visually striking and emotionally resonant animated content across various media platforms.

7. Cut-out Animation

Cut-out animation gained recognition through its use in South Park, where creators initially used paper cutouts and stop-motion photography. While traditionally associated with children’s programming, the technique has evolved from physical materials to digital methods, streamlining the animation process.

South Park |Season 1 original trailer 1997

Digital cut-out animation offers an efficient means of producing character-driven animations, particularly popular for explainer videos and narrative-based marketing content. This approach retains the visual appeal of traditional cut-out animation while leveraging modern technology’s advantages. The result is a versatile style that combines nostalgic charm with digital precision, effectively conveying complex ideas through relatable characters and simplified visuals.

8. Pinscreen Animation

Pinscreen animation, pioneered by Alexandre Alexeïeff in the 1930s, uses a board with thousands of retractable metal pins to create moving images. Each pin functions as a point of light and shadow, allowing animators to craft intricate visual compositions with depth and texture. Alexeïeff and Claire Parker produced surrealistic animated sequences using this method.

Despite limited mainstream adoption, pinscreen animation has a dedicated following among experimental animators. Recent digital advancements have revived interest, merging its tactile quality with modern technology. This unique art form continues to captivate audiences by blending analog and digital storytelling techniques.

Alexeïeff’s technique was used for the opening sequence of Orson Welles’ 1962 film adaptation of “The Trial,” showcasing its ability to convey complex, atmospheric narratives.

9. Live-Animated

Live-animated content merges digital elements with real-world footage, creating a hybrid visual experience. This technique superimposes animated graphics onto live-action video, with motion tracking software enabling seamless integration.

As camera movements occur, digital elements adjust their position dynamically, maintaining visual cohesion. This process is facilitated by modern video editing software, which allows animators and editors to focus on crafting compelling narratives.

The technique is particularly effective in bringing infographic data to life within tangible contexts or demonstrating product functionality in real-world scenarios. It makes complex concepts more accessible by embedding information into familiar environments.

“Space Jam” (1996) and its sequel “Space Jam: A New Legacy” (2021): create characters. These films feature real basketball players interacting with animated Looney Tunes characters.

Live-animated content is versatile, finding applications in educational videos, product demonstrations, and interactive marketing campaigns. It bridges the gap between abstract information and concrete contexts, enhancing viewer comprehension and retention.

10. Screencast Animation

Screencast animation is an effective technique for creating instructional videos by capturing on-screen activities to demonstrate software functionality. Its core strength lies in providing a visual walkthrough of digital environments, enhanced with animated overlays and narration for detailed explanations.

The Lemonade App. A simple screencast video. It focuses on movements within the application.

This approach is particularly valuable for showcasing digital products, allowing audiences to see user interfaces in action, which enhances understanding and engagement. By adhering to the “show, don’t tell” principle, screencasts excel in tutorials and informational content, positively influencing conversion rates in marketing.

The direct visual nature of screencasts simplifies complex processes and reduces the learning curve for new users.

11. Mechanical Animation

Mechanical animation visually represents the inner workings of products, devices, or systems using 3D modeling. Its strength lies in simplifying complex technical concepts by focusing on essential components and their interactions, communicating intricate information.

The All New AMG 4.0 Liter V8 Biturbo Engine (M178). Mercedes used mechanical animation to showcase their AMG engine, providing viewers with an exciting insight into the engine’s development and function.

While ideal for demonstrating technical products and engineering solutions, it has broader applications in illustrating innovative designs and their performance. The addition of voice-over narration and music can transform technical presentations into engaging experiences. Mechanical animation is valuable for promotional materials, educational content, and training materials, effectively disseminating knowledge about complex systems or processes.

12. Whiteboard Animation

Whiteboard animation emerged in 2007, pioneered by UPS for service explanation videos. It features a presenter illustrating concepts on a whiteboard, creating a new animated content paradigm.

A whiteboard-style video created| AleBilet

The format’s simplicity and effectiveness led to a genre of whiteboard-style animations, transitioning from physical drawing to digital methods emulating hand-drawn aesthetics. It’s particularly effective for explainer videos, as it uses uncomplicated visuals to clarify complex ideas. While widespread adoption has raised concerns about visual saturation, whiteboard animation remains a valuable tool, offering simplicity and clarity in communicating various concepts.

13. Stop Motion Animation

Stop motion animation brings inanimate objects to life through incremental movements and sequential photography. It gained prominence in classic children’s TV shows like “The Clangers” and “Magic Roundabout.”

Its strengths include accessibility and adaptability, allowing for character-driven narratives or innovative product animations.The tactile nature of stop motion resonates with audiences, offering authenticity and charm through real-world textures and materials. This technique provides a refreshing contrast to polished computer-generated imagery.

The oldest known stop motion animation is “The Humpty Dumpty Circus” (1898) by Albert E. Smith and J. Stuart Blackton, using toy circus performers and animals.

Despite digital advancements, stop motion remains relevant due to its unique, handcrafted aesthetic that’s difficult to replicate digitally. This charm is exemplified in early Aardman animations films, which gained popularity for their distinctive clay animation style.

14. Augmented Reality Animation

Augmented Reality (AR) animation fuses digital imagery with real-world environments, creating immersive and interactive visual experiences. It has gained recognition through applications like Snapchat’s live filters, which overlay digital elements onto real-time images.

Pokédex de Pokémon GO

Animated characters “Pokémon GO”. This mobile game uses AR to place virtual Pokémon characters in the real world, viewed through a smartphone camera.

AR animation is versatile across devices, including smartphones, tablets, and specialized AR headsets. This allows digital content to integrate seamlessly with the physical world in real-time, enhancing user engagement. A notable application is product activation through visual recognition, where viewing a product’s packaging through a camera-enabled device triggers animated content. AR animation has also made inroads in education and entertainment, such as bringing characters to life in children’s books.

15. Retro Animation

Retro animation evokes aesthetics from earlier eras of animation and digital media, drawing inspiration from vintage cartoons and early video game graphics. Its appeal lies in forging emotional connections through familiar visual cues, targeting specific demographics with nostalgic aesthetics.

The term “pixel art” was coined in 1982, but the aesthetic emerged earlier, with Atari’s “Adventure” (1979) being one of the first games to use it extensively.

Despite its vintage appearance, retro animation is created using modern digital tools, allowing efficient production while maintaining classic charm. When skillfully executed, it can evoke powerful emotional responses in viewers.

Retro animation’s versatility allows blending classic visuals with modern storytelling, creating a unique fusion appealing to both nostalgia and contemporary tastes. This approach is effective in marketing, indie game development, and artistic projects seeking distinct visual identities.

Other animation techniques

Shaun the Sheep

Isometric Animated Video

Creates 3D illusions using 2D graphics, ideal for presenting complex spatial relationships in educational content and architectural layouts. Cost-effective alternative to full 3D animation, with some creative limitations due to fixed viewpoint.

FlipBook Animation

Elemental form of animation using hand-drawn illustrations on consecutive pages. Popular on short-form social media platforms, offering a tactile, handcrafted quality contrasting digital graphics. Cost-effective and creatively challenging.

Claymation Animation

Stop-motion technique using plasticine clay, popularized by Aardman Animations. Retains appeal due to its tangible quality and charming imperfections. Effective for younger audiences and nostalgia-driven projects.

Minimalist Animation

Focuses on essential elements for clear, impactful messaging. Aligns with brands emphasizing simplicity and efficiency. Challenges creators to distill complex ideas into core elements.

360 Animation

Immerses viewers in virtual environments, pioneered by gaming and VR industries. Creates interactive “metaverses” for diverse applications from virtual tours to educational experiences, enhancing user engagement.

The first 360° animation, “The Passenger,” was created in 2016 by Google Spotlight Stories, revolutionizing immersive storytelling.

Animation techniques – which format should You choose?

Navigating the myriad of animation formats available can be daunting, especially when You’re seeking the most effective way to communicate Your message. When You collaborate with a skilled agency like ours, You gain access to our team of experts equipped with the knowledge and experience necessary to identify the optimal approach for Your project.

The process begins with a comprehensive brief that outlines Your core message and desired audience response. Your brief also specifies Your budgetary constraints and timelines, allowing us to tailor our strategy accordingly. Using this information, our creative team will recommend the most suitable animation styles and formats for You, ensuring that the chosen approach aligns with both Your creative vision and practical feasibility within Your established budget and timeframe.

To help You visualize the project, we’ll develop storyboards and mood boards, offering You a glimpse into the anticipated final product. This collaborative process fosters alignment between You and us, ensuring Your satisfaction before production commences and Your animations are brought to life.

At Explain Visually Animation Studio, we have successfully crafted a wide range of animated videos for some of the UK’s and Poland’s leading organizations. Our experienced team combines creativity and expertise to deliver tailored solutions that effectively achieve Your objectives.

So where should you start? By contacting us, of course!😉

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About the author

Oscar Krysik

With over 10 years of experience working with renowned brands such as Lipton, Listerine, and Ben & Jerry’s, I have developed comprehensive communication plans, executed brand launches, and devised effective brand strategies. I am committed to understanding key messages and ensuring they reach the right audience. My experience also includes brand creation, exemplified by the launch of Benji’s Planet, a premium dog food brand. As a brand and marketing consultant, I help businesses craft their brand identity and communicate their value propositions effectively. I regularly update my skills with new certifications and stay abreast of marketing trends to ensure my strategies are cutting-edge. Outside of work, I am passionate about design, graphic arts, and enjoy bouldering in my free time. Contact me for expert brand and marketing consultation.

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What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Corporate videos – 9 examples to help you create the best video for your company

You want to create a corporate video. You probably have a lot of questions. What to pay attention to? What is involved in the production of a video? How much do corporate films cost? If you type in "corporate films" in Google  over two million results come up. You...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

Customer Segmentation: The Cornerstone of SaaS Pricing

Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019.     3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories.   The artice has not yet been translated to English, but in a shortcut: - When...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos.  Before you start 1) Check if the ROI numbers add up. Sometimes they don’t.   The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Animation versus illustration: which is more effective [based on research]

Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

13 ideas for using animation in business – practical videomarketing

Well-crafted animation can help in many elements of business. Most often, it supports companies in acquiring leads, training employees, presenting a product or service to customers, implementing procedures, or increasing conversions. Since you've already invested in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project:  “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results?   In this text, we...

7 examples of explainer video, which provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...