Animation Trends Shaping Corporate Video Marketing in 2024

The importance of animation trends cannot be overstated; they play a crucial role in improving user engagement and enriching the storytelling experience. From the personalization of content to the integration of advanced technologies like artificial intelligence, these trends are reshaping how brands communicate with their audiences. By embracing these innovations, companies can create greaet narratives that resonate with viewers, ultimately driving customer engagement and brand loyalty.

1. The Evolution of Animation Techniques

The integration of AI in the animation process is revolutionizing the way animated corporate videos are created, significantly supporting traditional techniques. AI-driven tools streamline workflows, enabling animators to produce animated content faster and more efficiently. These advancements give creators the ability to generate characters, automate visual effects, and facilitate complex video animation that would have previously required extensive manual labor. As a result, businesses can produce high-quality animated videos at a fraction of the time and cost, and respond to market demands swiftly. With videos being shared 12x more than links and text combined the demand for effective video content is clear.

Another game-changing development in the animation landscape is the introduction of Unreal Engine, which has set a new standard for creating cinema-quality visuals. This powerful engine allows animators to render scenes in real-time, producing stunning graphics that rival traditional filmmaking techniques. The capabilities of Unreal Engine benefit not only corporate video production but also eLearning and entertainment sectors, drastically reducing development times while delivering immersive experiences. By enabling the creation of intricate worlds and dynamic effects without extensive manual input, Unreal Engine enhances the visual appeal of animated videos and motion graphics, making them more engaging for audiences. Notably, animated explainer videos can increase conversion rates by up to 20%, further emphasizing the impact of animation in marketing. Together, these innovations mark a significant evolution in the video animation industry, paving the way for more creative and efficient storytelling in 2024.

animated explainer videos can increase conversion rates by up to 20%

2. The Rise of Personalized Animated Videos

In 2024, personalization in corporate videos is a rapidly growing trend, with businesses using animated videos to tailor content specifically to individual audiences. This approach is increasingly powered by artificial intelligence (AI) and machine learning technologies that enable companies to create highly customized content.

Personalization has a strong impact on consumer behavior, as 80% of consumers are more likely to purchase from brands that offer personalized experiences. For animated corporate videos, personalization can include dynamic visuals, tailored messaging, and even interactive elements that change according to viewer preferences.

Personalized videos have proven to be more effective than their generic counterparts, with studies showing they are between 35% and 116% more effective at driving engagement and conversions. Personalized motion graphics and interactive media make it easier to capture and retain audience attention, which is crucial for driving product purchases or sign-ups.

35% and 116%

Today, 65% of customers expect companies to adapt to their changing needs and preferences, but 61% of customers feel most companies still treat them like a number. This highlights the growing demand for personalization in marketing and customer interactions.

Incorporating real-time data into animated corporate videos is a growing trend, allowing brands to provide personalized recommendations and up-to-date content based on viewer preferences. This data-driven animation enhances engagement and brand loyalty by delivering relevant, dynamic experiences. AI-powered visuals and real-time rendering create more immersive and interactive animated content, which helps businesses stand out in a competitive market. With the integration of motion graphics and augmented realityanimated videos become even more captivating, solidifying their role in cutting-edge video marketing strategies for 2024.

3. 3D Animation: The New Standard

While flat graphic animation had its moment in previous years, 3D animation is quickly becoming the go-to choice for brands aiming to create visually stunning and engaging content. The rise of AI tools and platforms like Unreal Engine has greatly streamlined the production of high-quality 3D animated videos. These technologies allow animators to craft stunning visuals that enhance storytelling and capture audience attention.

In industries such as video marketing and e-commerce, the impact of 3D animation is particularly visible. Brands use these animations to effectively explain complex products or services, transforming abstract concepts into easy to digest visuals. For instance, e-commerce platforms are increasingly using 3D animations to showcase products in a dynamic manner, allowing consumers to visualize features and functionalities from multiple angles. This not only improves user engagement but also helps make informed purchase decisions.

Moreover, the integration of real-time rendering capabilities means that animators can produce high-quality content faster than ever before. This efficiency allows brands to respond quickly to market trends, ensuring their visual content remains relevant and engaging. The combination of 3D animation with advanced AI-driven tools also enables the creation of customized content that resonates with diverse audiences, further enhancing the effectiveness of marketing strategies.

As companies recognize the value of visually rich storytelling, the demand for 3D animated videos is likely to continue its upward trajectory in 2024 and beyond. This trend highlights the importance of keeping pace with technological advancements in the animation industry, as they open new avenues for creativity and brand expression. By adopting 3D animation as a standard, brands can elevate their visual content, making it not just informative, but truly immersive and engaging for their audience.

4. Minimalist Design Meets Motion Graphics

In 2024, minimalist design in animated videos is evolving into a more sophisticated approach, relying on sleek motion graphics and simplified visuals to convey messages with clarity. This trend combines aesthetic appeal with high-level functionality, making it particularly effective in brand marketing campaigns. By stripping away unnecessary details, minimalist designs enhance user engagement, allowing the audience to focus on the core message.

The integration of motion graphics into minimalist animation not only captivates viewers but also streamlines the storytelling process. Brands are increasingly adopting this style to create compelling animated content that communicates effectively across various digital platforms. This approach is very relevant in the fast-paced landscape of social media, where attention spans are short, and the message needs to land quickly.

Moreover, minimalist design paired with motion graphics can elevate the visual appeal of corporate videos, making complex ideas more digestible. By utilizing clean lines, harmonious color palettes, and fluid transitions, brands can create a lasting impression that stays with their audience. This method of animation not only enhances user engagement but also reinforces brand identity, ensuring that messages are communicated effectively.

As companies continue to embrace these trends, the combination of minimalist design and motion graphics is set to play a crucial role in shaping the future of animated corporate videos. By focusing on clarity and simplicity, brands can create powerful narratives that engage and inspire, driving both customer engagement and brand loyalty.

5. Interactive Media and Real-Time Data Integration

Interactivity is emerging as one of the most innovative ways to engage with audiences in 2024, and interactive animations are on the rise. These dynamic visuals, when combined with real-time rendering and augmented reality (AR), offer users immersive experiences that go beyond traditional video formats. Brands are increasingly recognizing the value of these interactive elements to capture attention and enhance user engagement. In fact, a study by Demand Metric has proven that interactive content generates 2x more conversions than passive content, highlighting its effectiveness in driving engagement.

interactive content generates 2x more conversions than passive content

By leveraging AI tools, corporate brands can provide interactive media that adapts in real time, allowing for a more personalized viewer experience. For instance, users can manipulate animated elements within the video, making choices that influence the storyline or visual outcome. This level of interactivity not only keeps audiences engaged but also fosters a deeper connection to the content. Gulf reports that 93% of marketers say interactive content is effective in educating the buyer’s journey, underscoring its relevance in marketing strategies.

The integration of AR technology further enhances these experiences by allowing users to visualize products in their own environment. For example, a furniture brand might use AR to let potential customers see how a piece of furniture would look in their home through an animated video.

As the demand for immersive experiences continues to grow, the combination of interactive animations, real-time data integration, and AR is transforming how brands communicate with their audiences. By adopting these innovative approaches, companies can create compelling stories that captivate viewers, making their animated corporate videos more engaging than ever before.

6. The Role of Kinetic Typography and Micro Interactions

Text in animation has evolved far beyond static words on a screen. Kinetic typography—the animation of text to create dynamic and engaging visuals—has emerged as a dominant trend in animated corporate videos for 2024. This technique is especially effective for brands aiming to make a lasting impression on digital platforms. By integrating kinetic typography, companies can enhance their storytelling techniques, transforming simple text into captivating, moving elements that make the audience say “WOW”.

Incorporating micro interactions – small, responsive animations triggered by user actions – further amplifies viewer engagement. These subtle movements, like a button animation or a slight hover effect, create a sense of fluidity and interactivity, offering audiences a more immersive experience. When used strategically, micro interactions can reinforce a brand’s messaging and encourage customer engagement. These innovations are part of a broader trend towards more interactive, engaging ways of communicating, where even the smallest visual elements contribute to enhancing user engagement and the overall brand marketing strategy.

By leveraging both kinetic typography and micro interactions, brands can create animated videos that not only pass on key information but also captivate their audience, leaving a memorable impact.

7. AI-Driven Animation in Video Marketing

The integration of generative AI into the animation process is revolutionizing the way businesses approach video marketing. By leveraging AI tools, animators can now create intricate motion design with minimal manual effort, significantly speeding up production times. This development is particularly advantageous for companies that rely on real-time updates and AI-powered visuals to stay competitive.

One of the major benefits of AI-driven animation is the ability to produce high-quality animated videos faster and more cost-effectively. Whether it’s automating complex transitions or generating dynamic, responsive animations, AI drastically reduces the workload for animators. In industries where real-time data integration is crucial, such as finance or e-commerce, this technology enables the creation of content that reflects the most current trends and information.

Additionally, AI tools facilitate smoother lip syncing and more natural character movements, enhancing storytelling techniques and making the animation more engaging on an emotional level. This leads to a more seamless and immersive experience for viewers, helping brands connect more deeply with their audience. As artificial intelligence continues to evolve, its role in video animation will only grow, offering exciting possibilities for creating more engaging and emotionally resonant content.

8. Augmented Reality (AR) and Virtual Reality (VR) in Corporate Animations

In 2024, brands are increasingly turning to Augmented Reality (AR) and Virtual Reality (VR) to create interactive and immersive corporate animations that takes their storytelling to a new level. AR technology allows businesses to blend the digital and physical worlds, offering customers the chance to interact with virtual products in real-world environments. Adding a new dimension to brand marketing, making promotional content more engaging and personalized. The global augmented reality market is projected to grow from $93.67 billion in 2024 to $1869.40 billion by 2032, at a CAGR of 45.4% during the forecast period, demonstrating its massive growth potential across industries.

The global augmented reality market is projected to grow from $93.67 billion in 2024 to $1869.40 billion by 2032

For example, a company might use AR in an animated video to showcase how a product would look or function in the customer’s own space, like their apartment driving more informed purchasing decisions as a result. This kind of interactive media captures attention and creates a more memorable connection with the audience.

On the other hand, VR is being integrated into animated corporate videos to create deeply immersive experiences. By placing viewers inside a virtual environment, brands can foster emotional connections that make their corporate messages more impactful and relatable. The global VR market is projected to reach $87 billion by 2030, demonstrating its expanding role in video marketing. Whether it’s a virtual walkthrough of a new facility or an immersive product demo, VR allows for a fully engaged experience, leaving a lasting impression.

Both AR and VR are becoming essential tools in the video animation industry, helping brands tell stories in more engaging ways and offering new avenues for creative storytelling. These technologies are changing how companies communicate their value propositions, providing a competitive edge in the fast-paced world of digital marketing.

9. The Shift Towards Vertical Video

As platforms like TikTok and Instagram continue to dominate the social media landscape, vertical video is becoming the standard format for animated corporate videos in 2024. This trend is reshaping how brands approach content creation, with a growing focus on delivering short, engaging ways to communicate their message through animation.

With over 80% of global internet users accessing the web via mobile devices, vertical videos are particularly well-suited for mobile viewing, making them essential for brands aiming to reach their audience in the most effective way possible. The vertical format allows companies to optimize their animated videos for mobile-first platforms, with mobile increasingly being the main way to access to internet.

Moreover, vertical video is not just ideal for social media platforms, but also aligns perfectly with the growing demand for more interactive media. This format encourages brands to produce visually captivating content that grabs attention quickly, driving higher user engagement. As a result, video marketing strategies are now prioritizing vertical formats to stay relevant.

10. The Role of Cultural and Artistic Influences

As media literacy increases, audiences are seeking content that aligns with their personal and cultural values. This shift is driving brands to adopt animation styles that incorporate distinct artistic influences, allowing for deeper emotional connections with viewers. In 2024, animation is seeing a surge in the use of unique visual elements such as texturecolour palettes, and material illusions, which help create a more immersive and authentic experience.

These artistic choices give animations a more organic feel, making them stand out in a sea of digital content. By utilizing specific textures and carefully crafted colour palettes, brands can evoke a sense of familiarity and cultural relevance, enhancing the visual appeal of their animated videos. This trend not only contributes to a more tactile quality in corporate animations but also reinforces the connection between the brand’s message and the viewer’s personal values.

Incorporating cultural and artistic influences into video marketing is proving to be a powerful tool for brands looking to resonate on an emotional level. By reflecting the diversity and complexity of their audience, companies can create animated corporate videos that are both visually stunning and deeply relatable, fostering stronger customer engagement in an increasingly media-literate world.

11. The Power of Motion Designers and Stop Motion

As traditional animation techniques experience a revival, stop motion and collage animation are making a significant comeback in 2024. These methods offer a nostalgic, organic feel that resonates with modern audiences, providing a refreshing alternative to fully digital animation. In 2022, the stop-motion animation market size was valued at $2 billion, projected to grow at a CAGR of 4% until 2026, reflecting a growing interest in these techniques across various sectors.

The appeal of stop motion lies in its tactile, handcrafted quality, which adds a level of authenticity and warmth to animated corporate videos. Meanwhile, collage animation, with its cut-and-paste aesthetic, offers a visually striking way to tell stories, using layered images and textures to engage viewers on an emotional level. By combining these approaches with tools like AI-driven animation and real-time rendering, motion designers are creating memorable, unique animations that stand out.

This resurgence of traditional techniques in the video animation industry highlights the versatility of animation as an art form, offering brands new ways to connect with audiences. By blending past and present techniques, motion designers are crafting videos that are both innovative and rooted in timeless storytelling techniques, ensuring that the brand message leaves a lasting impact.

Conclusion

The animation industry in 2024 is driven by innovation and creativity, with trends like AI-driven animationaugmented reality, and minimalist design leading the way. These advancements are reshaping how brands communicate, making it very important for companies to adapt to the evolving landscape. By leveraging these animated corporate video trends, brands can enhance their storytelling and engage their audience on a deeper, more personal level.

As consumers increasingly seek content that resonates with their values, utilizing techniques like kinetic typography and stop motion can create a memorable impact. Moreover, incorporating real-time data and interactive media into animations allows businesses to connect with their audience more effectively.

By staying updated with the latest technological advancements and creative processes, businesses can ensure they remain competitive in an ever-changing digital landscape. Embracing these trends not only fosters innovation but also helps brands cultivate stronger relationships with their viewers, ultimately driving success in the dynamic world of video marketing.

Sources (statistics):

  1. https://www.upperscore.be/data-driven-path-to-personalized-marketing-success/
  2. https://pirsonal.com/examples-of-personalized-videos/
  3. https://www.salesforce.com/resources/articles/customer-expectations/?sfdc-redirect=369
  4. https://explainervideoproduction.com/boost-conversion-rates-with-animated-explainers/
  5. https://www.rezaid.co.uk/post/5-types-of-social-media-marketing-videos
  6. https://www.sproutworth.com/100-powerful-content-marketing-statistics/
  7. https://www.fortunebusinessinsights.com/augmented-reality-ar-market-102553
  8. https://www.inavateonthenet.net/news/article/virtual-reality-market-to-reach-87-billion-by-2030
  9. https://www.statista.com/statistics/817601/worldwide-animation-market-size/
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About the author

Kamila Ołdakowska

I possess 3 years of experience in marketing, which I have been actively cultivating since the beginning of my second year of undergraduate studies, starting with a role at a consulting company. Currently, as a Marketing Specialist at Explain Visually, I apply my knowledge to devise strategies that enable companies to effectively communicate their core values through animations. My experience also encompasses content creation that drives companies toward their strategic goals. I am presently pursuing a master’s degree in project management, enhancing my ability to organize and execute complex marketing projects. I continually refine my skills by keeping up with the latest marketing trends, ensuring that my experience and contributions to each project are of the highest caliber.

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Producing corporate videos often comes with high hopes. The company hopes to enhance its image, build trust among customers and excitement among employees. Unfortunately, the truth is that most corporate films are... boring. Why is this the case? And what can you do...

Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Corporate videos – 9 examples to help you create the best video for your company

You want to create a corporate video. You probably have a lot of questions. What to pay attention to? What is involved in the production of a video? How much do corporate films cost? If you type in "corporate films" in Google  over two million results come up. You...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

Customer Segmentation: The Cornerstone of SaaS Pricing

Most personas are eye-rollingly useless. Product Managers usually create these personas to satisfy Agile’s user story framework, adding nothing (or even causing harm) to the process of creating breakthrough products and offers. The managers who create these useless...

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

Sales enablement: what it is, why implement it and how to do it

Sales enablement is primarily about making salespeople's work easier and faster for them to achieve sales targets. How does it work in practice? It is a bit like the organization of a football club. Let's look at Robert Lewandowski. Before the Bayern star steps out...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019.     3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

How did Michelin sell tires in a country with no cars? Three examples of big brand content marketing that shows the power of good content

Before 1900, there were only 3,000 cars in France. At that time, brothers André and Édouard Michelin decided to start a company that sold tires.[1] Sound like a recipe for failure? Probably many people thought so, as how do you sell tires to people who don't need...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

Content marketing that supports sales – what is a content funnel and how to use it

After publishing an article about content marketing of three global giants: Michelin, Pirelli and Guinness, our subscribers were strongly surprised as not many knew the stories.   The artice has not yet been translated to English, but in a shortcut: - When...

How to maximize ROI of your explainer video (22 non-bullshit practical tips)

These are the insights we got after producing hundreds of explainer videos.  Before you start 1) Check if the ROI numbers add up. Sometimes they don’t.   The easiest formula to calculate ROI is: Predicted Reach (i.e. 10 000 people) x Avg. deal size (i.e. 100$) x...

Animation versus illustration: which is more effective [based on research]

Walt Disney said: "Animation can represent anything the human mind can imagine. This ability makes it the most versatile and direct form of communication. At the same time, it is created to be appreciated by mass audiences."[1] Although this quote comes from one of...

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

13 ideas for using animation in business – practical videomarketing

Well-crafted animation can help in many elements of business. Most often, it supports companies in acquiring leads, training employees, presenting a product or service to customers, implementing procedures, or increasing conversions. Since you've already invested in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project:  “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results?   In this text, we...

7 examples of explainer video, which provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

11 tips and tricks that will make it easier for you to make an explainer video

You want to commission a explainer video production. It is an important project because you need to talk about a strategic initiative, generate more leads, or implement a new procedure. You gave the company a general idea and...wait until they hit your vision? This is...

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

4 unobvious reasons that make your offer land in the basket

Thank you for the offer, we have decided to cooperate with another supplier;At this point we have suspended the project, we will contact you when we get back to it;Unfortunately, we are not interested. Every salesperson has heard these answers. Often, the reason for...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...