Expert video animation services offer businesses the opportunity to transform their brand story into visually stunning and memorable experiences that resonate with their target audience. By leveraging cutting-edge techniques and creative storytelling, these services can breathe life into abstract concepts, showcase products in innovative ways, and simplify intricate information for easy comprehension. Whether you’re a startup looking to make a splash or an established company aiming to refresh your image, our professional video animation can elevate your brand narrative and set you apart in a crowded marketplace. Read more.
What is animated video production?
Animated video production is the process of creating engaging visual content using motion graphics, 2D or 3D animation to convey messages, tell stories, or explain concepts. It has become an essential tool for businesses to communicate their brand narrative, values, and offerings to target audiences in a compelling way.
Definition and importance of animated video production
Animated video production involves using animation techniques to bring static images, graphics, and characters to life through movement and visual storytelling.
It allows brands to create dynamic content that captures attention and simplifies complex ideas. The importance of animated videos lies in their ability to:
- Increase engagement and conversion rates
- Simplify complex concepts for easier understanding
- Enhance brand recognition and recall
- Provide a versatile medium for sharing across platforms
Want to see which animations are generating the most interest in global markets? Check out: 16 interesting animations from 16 countries
Benefits of using animated videos for brand storytelling
- Increased engagement – Animated videos are visually appealing and can maintain viewer interest longer than text or static images.
- Simplified messaging – Complex ideas or products can be explained through visual metaphors and animated sequences.
- Versatile content – Animated videos can be easily shared across websites, social media, and other digital channels.
- Brand differentiation – A unique animation style helps businesses stand out from competitors.
- Cost-effective – Animated videos can be more budget-friendly than live-action production for certain concepts.
Types of animation services
Animation services encompass a wide range of styles and techniques to create engaging and visually compelling content for various purposes.
2D animation
2D animation is a traditional style that involves creating images in two dimensions, either hand-drawn or computer-generated. This animation style is ideal for:
- creating explainer videos,
- educational content,
- corporate videos.
It allows businesses to convey complex concepts in a simple and engaging manner, making it a popular choice for animated video production services.
2D animation offers a diverse range of stylistic possibilities. Artists can manipulate lines, creating blurred effects or painterly textures that mimic traditional media. This versatility allows for boundless creative expression, as virtually any visual technique can be employed in 2D animation.
Explainer video animation
Explainer video animation consists of short, engaging videos designed to explain a product, service, or concept. These animated explainer videos are often used by startups, during product launches, and in marketing campaigns. They help simplify complex ideas, making them accessible to a wider target audience and increasing conversion rates.
Educational video
Educational videos are animated videos created to educate students, employees, or customers. These videos can be used for training, onboarding, or instructional content, providing a visually appealing way to convey information. Animation studios use various animation styles to create educational videos that are both informative and engaging.
Corporate video
Corporate videos are animated videos designed to communicate a business’s brand story, values, and mission. They are often used for company profiles, product showcases, and event promotions. By utilizing animation services, businesses can create corporate videos that effectively convey their message and enhance their social media presence.
3D animation
3D animation involves creating three-dimensional models and environments using computer-generated imagery. This animation style is suitable for:
- product demonstrations,
- medical animations,
- high-end commercials.
By using 3D animation, video animation companies can create realistic and immersive animated videos that capture the attention of potential customers and enhance brand storytelling.
Alt Text: “From our family to yours” Official Disney UK
While 2D animation excels in many areas, it may fall short when depicting products with intricate technical details, especially those originally designed in three dimensions. In such cases, 3D animation often proves more effective in showcasing the product’s realistic features and complex structures.
Are you interested in this topic? Do you want to learn more about the specifics of the above products? Be sure to read: Hybrid animation – what it is, advantages, examples
The power of animated videos
By leveraging the power of animated videos, businesses can create compelling content that resonates with their target audience, simplifies complex ideas, and ultimately drives engagement and conversions across various marketing channels. Whether it’s through 2D animation, 3D animation, or stop motion animation, animation production companies can help bring a brand’s story to life in ways that captivate and inspire viewers.
Higher engagement with animation
Animated videos can increase engagement by up to 80% compared to traditional live-action videos. This remarkable boost in viewer interest is due to several factors:
- Visual appeal – Animation techniques allow for creative and eye-catching visuals that capture viewers’ attention.
- Storytelling power – Animated explainer videos can convey complex concepts through engaging narratives and characters.
- Retention – Viewers are more likely to watch animated videos until the end, increasing the chances of message retention.
Simplifying complex concepts
One of the greatest strengths of animated videos is their ability to break down complex ideas:
- Visual metaphors – Abstract concepts can be represented through creative visuals and motion graphics.
- Step-by-Step explanations – Animated explainer videos can guide viewers through processes or product features.
- Data visualization – Complex data can be transformed into engaging and understandable animated infographics.
Close alignment with your brand personality
Animation services offer unparalleled flexibility in aligning video content with a brand’s identity:
- Customization – A video animation company can tailor the animation style to reflect a brand’s tone, values, and aesthetic.
- Consistency – Animated video production ensures a consistent brand image across various platforms and marketing channels.
- Character design – Custom characters can be created to embody brand mascots or represent target audiences.
An adaptable, versatile format
The versatility of animated videos makes them suitable for various purposes:
- Multi-purpose content – From explainer videos to corporate videos, animations can serve different marketing and educational needs.
- Platform flexibility – Animated video content can be easily adapted for websites, social media videos, and TV commercials.
- Updating content – Unlike live-action videos, animated projects can be easily modified or updated, saving time and resources.
Cost savings
Animated video production can offer significant cost advantages:
- Reduced production costs – Animation eliminates the need for expensive sets, actors, and location shoots.
- Efficient revisions – Changes can be made more easily in post-production compared to live-action videos.
- Long-term value – Animated videos can have a longer shelf life and be repurposed for different campaigns.
Read also: Price of an explainer video – how much does it cost and why?
Our expert animation services
At Explain Visually, we excel in converting intricate financial concepts into captivating animated content that’s easily digestible. Our expertise lies in creating visual narratives that not only educate but also foster trust and drive tangible outcomes for financial institutions. By leveraging the power of animation, we enable finance companies to transcend transactional relationships and establish more meaningful connections with their clientele through compelling visual storytelling.
In a sector where trust is crucial, we recognize the specific challenges that financial institutions encounter. Our animated videos act as effective resources to:
- Break down complex financial products and services
- Improve transparency and clarity in messaging
- Increase client engagement and loyalty
- Set your brand apart in a competitive marketplace.
The types of animations we make in Explain Visually
- Whiteboard animation – These animations are physically drawn by hand in a studio setting. Whiteboard animations help humanize complex topics and create a more personal connection with viewers. They can effectively shorten the perceived distance between a company and its customers by presenting information in an approachable, hand-drawn style that feels warm and engaging. Read more in the article: What is whiteboard animation (and how your business can benefit from it)?
- Digital whiteboard animation – Created digitally but designed to mimic hand-drawn aesthetics, these animations show lines being drawn and elements being colored on screen. Digital whiteboard animations allow for incorporating brand colors and styling while maintaining the engaging feel of watching something being illustrated in real-time.
- Vector – Computer-generated animations using vector graphics allow for smooth scaling and zooming. Vector animations excel at showcasing product interiors and technical details, making them popular for IT companies and businesses needing to explain intricate processes or technologies.
- Infographics – Infographics distill complex concepts into easily digestible visual formats, using icons, charts, and illustrations to convey key points quickly and memorably. They’re highly shareable and effective for summarizing statistics or explaining multi-step processes.
- Illustrations – Illustrations add personality and visual interest to content, helping to reinforce brand identity and make abstract concepts more tangible. They can be used across various media, from presentations to social posts.
- Visual Stories – Visual stories may incorporate a mix of animation styles, illustrations, and infographics to guide viewers through a topic or journey. They’re particularly effective for explaining complex ideas or showcasing a brand’s evolution over time.
All this visual stories here.
Why our animation studio?
We know how to create animated videos and we do it best! With a portfolio of more than 580 animations spanning various industries and 19 languages, our studio has established itself as a frontrunner in premium video animation. Our expertise ranges from illustrating intricate rocket engine manufacturing processes to elucidating complex OSS/BSS systems, demonstrating our ability to handle challenging subjects with ingenuity and precision.
Our diverse portfolio showcases our versatility across different sectors, highlighting our capacity to create engaging, informative content for a wide array of industries and technical fields. You can see examples here: Sectors
Our focus extends beyond creating visually stunning content; we design animations that deliver impactful results:
- Conduct thorough research and client workshops to develop precise and effective messaging.
- Integrate storytelling, visual thinking, and marketing insights to craft compelling scripts.
- We maintain brand consistency by meticulously following established guidelines.
- We offer adaptable illustrator pairing to match your specific stylistic preferences.
Innovative video animation production process
Our process involves gathering information, scriptwriting, storyboarding, visual style development, voice-over recording, and animation production. We work closely with clients to ensure their vision and goals are met.
Gathering information and scriptwriting
We work with clients to understand their brand story, goals, and target audience. Our scriptwriters craft engaging, informative scripts that resonate with viewers.
Storyboarding and visual style development
Our team creates detailed storyboards to visualize the animation process. We develop a unique visual style that reflects the client’s brand and messaging.
Voice-over recording and animation production
We record high-quality voice-overs that bring the script to life. Our animators use the latest software and techniques to create stunning animations.
Delivery and review
We deliver the final animated video, ensuring it meets the client’s expectations. We offer revisions and updates to ensure the video continues to meet the client’s goals.
Why is it important to pick the right animated video production company?
An animated video production agency can play a vital role in helping businesses create compelling visual content that resonates with their target audience. These specialized services offer expertise in crafting engaging narratives, designing eye-catching visuals, and producing high-quality animations that effectively communicate brand messages and complex ideas.
How can the final video elevate your brand story?
Animated video services can bring your brand story to life through captivating visuals and storytelling techniques. The final video product can significantly enhance your marketing efforts, making your message more memorable and shareable across various digital platforms. By leveraging professional animated video production, businesses can get content that not only attracts attention but also drives engagement, increases conversion rates, and strengthens brand identity.
Eager to turn your message into a captivating animated narrative? Join us in crafting something remarkable! Contact us.
