Our knowledge base

 

Here you will find fresh, interesting, and substantial materials.

All our texts are based on business cases, scientific research, or our own rich experience. We share the knowledge with marketing, sales, PR and HR departments, so they can target their message to coworkers and clients more efficiently. Whenever we publish news, we do our best to mention inspiring stories and interesting examples from our own work.

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What is 2D animation? A beginner’s guide to getting started

What is 2D animation? 2D animation is without a shadow of a doubt the cornerstone of visual storytelling. For many years, it has captivated audiences with its ability to bring characters and narratives to life through dynamic visualization and creative storytelling. The art form seamlessly combines artistic creativity with technical expertise, making it an attractive field for aspiring artists looking to explore their potential. We’ve written a guide to demystifying the intricacies of 2D animation. This guide was a great, fun, and interesting adventure for us! Take a look at our insights and practical advice. This article will be especially useful for those who are just starting out in animation.

Articles, Articles Kamila, News
Read time: 21min

Top 10 interactive explainer video examples that engage and educate

If you’ve landed here, you’re probably searching for inspiration that’ll help your message actually stick with your audience. You’re in exactly the right place. We’ve spent considerable time hunting down the most engaging interactive explainer video examples on the web, and honestly, it’s been quite the journey. These aren’t just pretty animations that look nice they’re conversion machines that turn confused visitors into engaged customers. Ready to see what makes these videos so bloody effective?

Articles, Articles Maciej
Read time: 14min

How to make an offer land in the basket – 4 hidden deal killers

You’ll probably agree with us that every salesperson has heard these answers. But the fundamental question isn’t whether a salesperson has ever received such a response, but how often does it happen to them? This is the starting point for all further considerations about the current communication strategy with potential clients.

Articles, Articles
Read time: 27min

Top onboarding video for new employees. Tips and inspiring examples

We’ve all been there. Everyone starts as the rookie at some point, trying to figure out how things actually work around here. Those first few weeks can feel overwhelming. New systems, unfamiliar faces, unwritten rules (that nobody mentions in the handbook). These first impressions shape the entire onboarding experience. Let’s talk about onboarding video for new employees. With a short new hire video, you can deliver that excitement in minutes.

Articles, Articles Maciej
Read time: 12min

Effective training video production for engaging learning experiences

Gone are the days when employees had to sit through lengthy classroom sessions or wade through thick training manuals. Today’s workforce expects something different, something that fits into their busy schedules and actually sticks. Training video production has become the secret weapon for organisations that want their training to actually work. Are you in on this?

Articles, Articles Maciej
Read time: 12min

Implementing sales enablement: What it is, why implement it and how to do it?

What if your salespeople could concentrate solely on selling, while every other task was handled by a dedicated support team? That’s exactly what implementing sales enablement is about. A strategy that reshapes how organizations approach the sales process. Instead of expecting sellers to be analysts, content creators, and product experts all at once, sales enablement equips them with ready-made tools and materials.

Understanding the role of graphic recording in effective communication

How can you make your meetings, workshops, or events more engaging and memorable? How can you achieve a higher level of communication, understanding, and engagement from all meeting participants? If this has seemed unattainable to you until now, we guarantee that after reading the content below, you’ll change your mind and see new horizons of possibilities.

Articles, Articles Maciej, News
Read time: 12min

Best practices for communicating organizational change to employees

Are you making changes in your organization? Remember that the foundation of successful changes is communication! Without clear and well-thought-out messages, it is difficult to expect team engagement and effective implementation of new solutions. It is precisely the way you are communicating organizational change to employees that determines how it is received and its effectiveness.

Articles, Articles Maciej
Read time: 12min

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Case Studies
Read time: 11min

What is 2D animation? A beginner’s guide to getting started

What is 2D animation? A beginner’s guide to getting started

What is 2D animation? 2D animation is without a shadow of a doubt the cornerstone of visual storytelling. For many years, it has captivated audiences with its ability to bring characters and narratives to life through dynamic visualization and creative storytelling. The art form seamlessly combines artistic creativity with technical expertise, making it an attractive field for aspiring artists looking to explore their potential. We’ve written a guide to demystifying the intricacies of 2D animation. This guide was a great, fun, and interesting adventure for us! Take a look at our insights and practical advice. This article will be especially useful for those who are just starting out in animation.

Articles, Articles Kamila, News
Read time: 21min

Understanding the role of graphic recording in effective communication

How can you make your meetings, workshops, or events more engaging and memorable? How can you achieve a higher level of communication, understanding, and engagement from all meeting participants? If this has seemed unattainable to you until now, we guarantee that after reading the content below, you’ll change your mind and see new horizons of possibilities.

Articles, Articles Maciej, News
Read time: 12min

What is 2D animation? A beginner’s guide to getting started

What is 2D animation? 2D animation is without a shadow of a doubt the cornerstone of visual storytelling. For many years, it has captivated audiences with its ability to bring characters and narratives to life through dynamic visualization and creative storytelling. The art form seamlessly combines artistic creativity with technical expertise, making it an attractive field for aspiring artists looking to explore their potential. We’ve written a guide to demystifying the intricacies of 2D animation. This guide was a great, fun, and interesting adventure for us! Take a look at our insights and practical advice. This article will be especially useful for those who are just starting out in animation.

Articles, Articles Kamila, News
Read time: 21min

Top 10 interactive explainer video examples that engage and educate

If you’ve landed here, you’re probably searching for inspiration that’ll help your message actually stick with your audience. You’re in exactly the right place. We’ve spent considerable time hunting down the most engaging interactive explainer video examples on the web, and honestly, it’s been quite the journey. These aren’t just pretty animations that look nice they’re conversion machines that turn confused visitors into engaged customers. Ready to see what makes these videos so bloody effective?

Articles, Articles Maciej
Read time: 14min

How to make an offer land in the basket – 4 hidden deal killers

You’ll probably agree with us that every salesperson has heard these answers. But the fundamental question isn’t whether a salesperson has ever received such a response, but how often does it happen to them? This is the starting point for all further considerations about the current communication strategy with potential clients.

Articles, Articles
Read time: 27min

Top onboarding video for new employees. Tips and inspiring examples

We’ve all been there. Everyone starts as the rookie at some point, trying to figure out how things actually work around here. Those first few weeks can feel overwhelming. New systems, unfamiliar faces, unwritten rules (that nobody mentions in the handbook). These first impressions shape the entire onboarding experience. Let’s talk about onboarding video for new employees. With a short new hire video, you can deliver that excitement in minutes.

Articles, Articles Maciej
Read time: 12min

Effective training video production for engaging learning experiences

Gone are the days when employees had to sit through lengthy classroom sessions or wade through thick training manuals. Today’s workforce expects something different, something that fits into their busy schedules and actually sticks. Training video production has become the secret weapon for organisations that want their training to actually work. Are you in on this?

Articles, Articles Maciej
Read time: 12min

Implementing sales enablement: What it is, why implement it and how to do it?

What if your salespeople could concentrate solely on selling, while every other task was handled by a dedicated support team? That’s exactly what implementing sales enablement is about. A strategy that reshapes how organizations approach the sales process. Instead of expecting sellers to be analysts, content creators, and product experts all at once, sales enablement equips them with ready-made tools and materials.

Understanding the role of graphic recording in effective communication

How can you make your meetings, workshops, or events more engaging and memorable? How can you achieve a higher level of communication, understanding, and engagement from all meeting participants? If this has seemed unattainable to you until now, we guarantee that after reading the content below, you’ll change your mind and see new horizons of possibilities.

Articles, Articles Maciej, News
Read time: 12min

Best practices for communicating organizational change to employees

Are you making changes in your organization? Remember that the foundation of successful changes is communication! Without clear and well-thought-out messages, it is difficult to expect team engagement and effective implementation of new solutions. It is precisely the way you are communicating organizational change to employees that determines how it is received and its effectiveness.

Articles, Articles Maciej
Read time: 12min

The Art of Video Storytelling: Crafting Compelling Narratives

Video storytelling is a transformative approach that draws audience’s attention by blending visual elements and narrative structure to create immersive, memorable experiences. Unlike static text or images, video storytelling brings brand stories to life, helping audience members engage more deeply by evoking emotions and personal connections. Today, video storytelling is among others, a powerful marketing strategy for brands across sectors, including education, entertainment, and advertising, as it enables messages to connect on a deeper level.

Articles, Articles Kamila
Read time: 13min

Educational Video Production

The production of educational videos is an important aspect of today’s schooling system, in which learning needs to be made interactive. Video producers and production companies specialize in crafting materials for educational institutions, such as universities, colleges, and online video platforms. They offer various educational video production services, including scriptwriting, filming, editing, and creating animated videos and virtual reality experiences. This expertise is crucial for institutions looking to produce video content that appeals to various learning styles and simplifies complex topics.

Articles, Articles Kamila
Read time: 9min

Boosting Engagement: Top Animated Banner Ads Strategies for Higher Conversions

Animated banners are visually engaging and dynamic advertisements that use motion and graphics to capture user attention more effectively than static ads. Unlike static banners, which display one set of content, animated banner ads rotate through multiple visuals, texts, and messages to keep viewers engaged. They often include smooth transitions, interactive elements, and striking visual storytelling, making them a powerful tool for businesses seeking to stand out in a crowded digital landscape. 

Articles, Articles Kamila
Read time: 11min

Expert 2D animation agency services – a comprehensive guide

2D animation has become a powerful tool for storytelling, marketing and education. Are you a business owner looking to create engaging content or a creative professional looking to bring your ideas to life? No matter what your industry, working with an expert 2D animation agency can make all the difference in growing your business.

Articles
Read time: 5min

How to Create Engaging Animations: A Step-by-Step Guide for Beginners from Concept to Final Video

Animation has become an essential tool in modern content creation, offering a dynamic way to engage audiences by bringing still images to life. Whether you’re creating animated videos for marketing, education, or entertainment, learning how to animate can unlock endless creative possibilities. According to HubSpot, 54% of consumers want to see more video content from brands, showcasing the growing demand for engaging video content in today’s digital landscape​. Video animation allows you to transform static visuals into moving, compelling stories that capture viewers’ attention that simply cannot be matched by content made the traditional way. 

Articles, Articles Kamila
Read time: 10min

Corporate Animation Trends Shaping Video Marketing in 2025

As we step into 2024, the landscape of animated corporate video continues to evolve, becoming an indispensable tool in brand marketing strategies. With the rise of digital platforms and a heightened focus on visual storytelling, businesses are increasingly leveraging animated videos to capture attention and convey complex messages in a clear, engaging manner.

Articles
Read time: 18min

YouTube Ad Maker: Best Practices for Creating Effective Animated Ads

YouTube video ads are a form of advertising videos that appear on the YouTube platform, designed to promote products or services to a wide audience. These ads can be shown before, during, or after a YouTube video, grabbing the attention of viewers within the first few seconds. Using a YouTube ad video maker simplifies the process of creating these ads, allowing businesses to deliver impactful advertisements that engage their target market.

Articles, Articles Kamila
Read time: 17min

Expert video animation agency – Bringing Your ideas to life

Welcome to the world of animation! Your presence here suggests that you’re intrigued by our agency’s work and the services we offer. Animation it’s our passion and our life. The daily collaboration with our clients brings us immense joy and excitement. We’ve decided to create a comprehensive guide to share what we do, how our collaboration and animation creation process works, and the benefits of choosing Explain Visually. Let us take you on a journey through our animated universe!

Articles
Read time: 8min

Expert video animation service: elevate Your brand story

Video animation has become an indispensable tool for brands looking to captivate audiences and convey complex messages with clarity and style. In today’s fast-paced digital landscape, where attention spans are shorter than ever, animated content stands out as a powerful medium to engage viewers and leave a lasting impression.

Articles
Read time: 10min

Price of an explainer video – how much does it cost and why

​Explainer video costs usually range from €2,000 to €6,000. Many people wonder why there is such a wide price range and what factors influence the final price of the service. The style of the video, its length, and purpose are key elements that are taken into account...

Articles
Read time: 24min

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking?

Imagine this situation…

You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days of the week is gone. In addition, all calendars have disappeared from the house, including those hanging on the wall.

Articles, Articles Kamila
Read time: 25min

Animated video: 6 application examples

Animated video can serve various purposes. It can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. Looking for an example of an animation that fits your needs? Contact us today to bring your vision to life!

Articles
Read time: 20min

16 interesting animations from 16 countries

The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...

Articles
Read time: 11min

Promotional videos for businesses – 6 types you need to know

Every business owner dreams of making their brand stand out, reaching a wider audience, and leaving the competition far behind with their ideas. But does it really have to remain just a dream? Today, we’ll show you how to engage your customers on a personal level and inspire action. Promotional videos for business might just be the game changer you need.

Articles
Read time: 15min

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Articles
Read time: 10min

How to build a content marketing sales funnel that converts?

Content marketing is a strategic process that guides potential customers from their first encounter with your brand all the way to becoming loyal, paying customers. Today, we’ll show you how to build your own content marketing funnel, create content for each stage of the funnel, and turn your marketing efforts into real sales results. Buckle up! You’re about to receive a fast-track delivery of valuable insights!

Articles
Read time: 17min

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

Articles
Read time: 11min

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Articles
Read time: 21min

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Case Studies
Read time: 11min

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...

Articles
Read time: 9min