The 10 best alternatives to AI generated videos for business in 2025

It was supposed to save us time and money, but nobody watched past the first 10 seconds. Whilst AI churns out content, real humans create connections. And in business, connections drive results. That’s why we’re shifting focus to the best alternatives to AI-generated videos for business. And that’s what today’s article is all about.

The rush toward AI video creation has left many companies disappointed with generic, soulless content that fails to connect with audiences. In contrast, businesses investing in proven video formats are seeing remarkable returns.

The conclusions are obvious:

Whilst AI can generate videos quickly, it can’t generate genuine human connection, strategic thinking, or the cultural nuance that drives real business results. This is precisely why it’s worth considering the best alternatives to AI-generated videos for business.

But don’t worry! We won’t leave you with this information without showing you effective solutions. Some call it an alternative to AI-generated videos for business, but at Explain Visually we call it the only rightful and proper choice😅! After reading this article, you’ll certainly agree with us. Let’s get started!

AI generated videos – first of all, you need to know what you’re dealing with

Before diving into alternatives, let’s be brutally honest about what AI-generated videos actually deliver versus what they promise. In our experience working with companies recovering from disappointing AI video experiments, the gap between marketing hype and reality is substantial.

What you get vs what you expected

The most significant issue plaguing AI-generated videos is consistency failure.

When you need content longer than 8-10 seconds, you’re essentially stitching together separate clips that rarely maintain visual coherence. Characters change appearance mid-video, backgrounds shift unexpectedly, and brand elements disappear without warning.

Quality degradation represents another critical limitation.

Whilst AI can produce impressive static frames, movement introduces artifacts, pixelation, and unnatural physics that immediately signal artificial origin to viewers.

Professional video producers consistently report that AI-generated content requires extensive post-production work to achieve basic acceptability (often costing more than traditional production whilst delivering inferior results).

The rush toward AI video creation has left many companies disappointed with generic, soulless content that fails to connect with audiences. In contrast, businesses investing in proven video formats are seeing remarkable returns.

The best alternatives to ai generated videos for business

Smart businesses are discovering that professional video production consistently outperforms AI alternatives across every metric that matters:

  • engagement rates,
  • conversion performance,
  • brand recall,
  • viewer satisfaction.

And now we’re at the heart of the matter: the alternatives you’ve been waiting for! Below are ten proven options that produce real, measurable results.

But first, a quick heads-up:

The secret to video success in 2025 isn’t automation. It’s the human touch! Emotional intelligence, cultural understanding and strategic flair are non-negotiable ingredients for standout video performance, and the companies reaping the biggest rewards know this inside out.

The 10 alternatives that consistently outperform AI

1. Whiteboard animation

It’s storytelling in motion, each stroke perfectly timed to guide you from “huh?” to “aha!”…

Whiteboard animation feels like being let in on a creative secret. There’s a genuine thrill in watching ideas sketch themselves into existence, line by line, right before your eyes — a hallmark of the best alternatives to AI-generated videos for business.

A short history lesson.

Did you know whiteboard animation traces back to the early 2000s, when RSA Animate popularised the format by converting dense lectures into engaging videos? Since then, hand-drawn narrations have become a staple for brands wanting to simplify the most daunting topics without losing viewer interest.

Whiteboard style animation for the Sendzimir Foundation

What makes whiteboard animation irreplaceable?

  • Progressive revelation keeps viewers mentally engaged throughout longer videos.
  • Universal comprehension works across cultures, education levels, and technical backgrounds.
  • Memory enhancement through dual-channel processing (visual + auditory learning).
  • Cost-effective production without sacrificing professional quality videos or brand consistency.

Here’s what most people don’t realise about explainer videos:

The best ones feel like entertainment, but they’re actually sophisticated psychological tools designed to move viewers from “maybe” to “yes.”

Many businesses swear by explainer videos. They sparked rapid growth by addressing genuine customer pain points. These videos offer clear solutions. Crafted with insight, they break down complex challenges into relatable stories. They engage viewers on both emotional and logical levels and ultimately, they drive viewers to act.

It all clicks when skilled storytellers blend a deep understanding of your product with a keen grasp of customer psychology. They know exactly:

  • which challenges your audience cares about,
  • which features will win them over,
  • how to structure the narrative so no one scrolls past.

Sure, an AI video generator can assemble footage in just a few clicks but it won’t ever understand why people buy or how to make them believe in your brand.

Technology Plasmacluster – animation

Why professional explainer videos consistently convert?

  • A well-crafted story structure leads viewers step by step toward the next logical decision, removing doubt at every turn.
  • Emotional storytelling bridges facts and feelings, making features resonate on a human level.
  • Every line of the script reflects your unique brand voice, making sure your personality shines through.
  • Proven storytelling structures nudge viewers toward action without them even realising it.

Read also: Top 10 B2B explainer video examples to inspire your business strategy.

3. Live-action testimonials

You know what’s funny about testimonials?

The best aren’t perfectly polished. They’re the ones where customers pause mid-sentence, searching for the right words to describe how your product changed their situation. Those genuine moments of human authenticity create trust that no algorithm can replicate, no matter how sophisticated.

Real testimonials work because they feature real people with real problems telling real stories about real outcomes. For many brands, that’s the core of the Best alternatives to AI-generated videos for business.

– The hesitation in their voice.

– The excitement in their eyes.

– The specific details they remember.

Do you know what we’re talking about? These elements combine to create credibility that converts.

Why real customer stories pack a punch?

  • Authentic emotion reveals genuine satisfaction and enthusiasm.
  • Specific outcomes provide concrete evidence of value and results.
  • Relatable stories help prospects envision their own success scenarios.
  • Unscripted moments demonstrate authenticity that polished content cannot match.

4. Interactive video experiences

Interactive videos capture attention. They hijack it in the most delightful way possible. When viewers can click, choose, and control their experience, something psychological shifts. They stop being passive observers and become active participants. And that’s exactly what dramatically changes how they engage with your content and remember your message.

When did this happen? When did interactive videos first see the light of day? And once again, welcome to a brief history lesson…

Interactive storytelling isn’t brand new. Its origins trace back to early ‘90s DVD menus and “choose your own adventure” specials on TV. As web technology evolved in the 2000s, pioneers like the BBC and MTV experimented with clickable web videos, paving the way for today’s seamless, immersive experiences.

What turns interaction into engagement?

  • Viewer agency lets people feel in control of their journey.
  • Tailored pathways adapt content to individual interests.
  • Choice-driven storytelling keeps curiosity alive to the final click.
  • Actionable insights show you exactly which options resonated best.

5. Motion graphics

In a world where everyone’s scrolling at light speed through endless feeds, motion graphics act like visual magnets. They:

– grab attention,

– hold it,

– guide it,

– use it strategically to communicate messages that stick.

And these aren’t mere guesses or coincidences because there’s actual science behind why motion works:

Our brains process visual information 60,000 times faster than text, and movement naturally draws focus in ways static content simply cannot.

When you need to transform detailed data into a compelling story, motion graphics are your secret weapon. They distil complex charts and statistics into animated videos that speak to both logic and emotion. From investor reports to product launches, high-end motion graphics deliver clarity and video quality that spark curiosity, ensuring your audience walks away informed and inspired.

After Effects Pizza Motion Graphic Animation | Social Media Food Ad

How motion graphics cut through the noise and deliver results?

  • They guide your gaze with purposeful movement and clear visual cues.
  • They reinforce your brand’s look and feel in every frame.
  • They pack complex ideas into bite-sized, memorable visuals.
  • They adapt seamlessly to each social platform’s style and audience habits.

Read also: Creative Motion Graphics Ideas to Inspire Your Next Project.

6. Screen recording tutorials

Screen recording tutorials win sincere points because they show the real deal – no bells and whistles, just your software in action. Viewers witness actual workflows unfolding, complete with genuine loading times and authentic navigation choices. That candid approach builds trust faster than any polished animation ever could. When people know exactly what to expect, they feel confident enough to dive in and try it themselves.

The effectiveness comes from realism – capturing real video footage and actual user steps

Watching live screens means users learn where to click, how to troubleshoot, and what the interface truly looks like. By mirroring the real-world experience, these tutorials calm nerves and empower learners in a way no stylised demo can match.

Screen recording tutorials deliver unmatched learning outcomes

  • Realistic representation shows actual user interface and real-world conditions.
  • Step-by-step clarity eliminates guesswork and reduces learning curve anxiety.
  • Pause-and-follow capability allows learners to work at their own comfortable pace.
  • Troubleshooting inclusion addresses real problems that users actually encounter.

7. Professional product demonstrations (3D Animation)

3D animation demonstrations show your offering from every conceivable angle. They highlight features at precisely the right moments. Professional creators understand what drives purchasing decisions. They know which product benefits resonate most with buyers. Unlike AI-generated content, skilled 3D artists craft narratives that address real customer concerns.

This 3D product showreel leverages image to video techniques to illustrate features dynamically

Each transition serves a purpose.

Every detail reveal builds buyer confidence.

The pacing keeps viewers engaged throughout the entire demonstration.

3D animation – product showreel

Why professional 3D demonstrations work?

  • They spotlight your product’s best angles and most impressive features in ways that feel natural and engaging.
  • They tackle buyer doubts head-on by showing exactly how your product solves real problems.
  • They make viewers genuinely want what you’re selling.
  • They give clear direction on what to do next without feeling pushy or overly sales-focused.

Smart studios now blend human creativity with AI tools!

Flexibility and openness to new technologies.

Today’s animation creators cannot close themselves off to innovations like AI avatars and ai powered workflows. Because although we talk so much in this article about the undeniable importance of “human touch” and creativity in business animations, we also know that…the best professional is a smart professional– one who can spot the best options for any given project.

3D animation – transform your real estate marketing strategy with 3D and AI.

This real estate 3D animation shows how strategic AI integration enhances human creativity. The result maintains emotional intelligence whilst accelerating production timelines.

8. Training videos

Here’s the truth about most training content:

It’s designed for compliance, not competence.

Real training videos (the ones that actually improve performance) require understanding of adult learning principles, motivation psychology, and retention science. Many people will think now: “It’s just about clearly conveying all the important information”. Well, not quite, because just because we remember certain information doesn’t mean we’ll implement it in our lives.

If the material shown doesn’t intrigue us and doesn’t serve as some kind of inspiration, then trust us – it will slip from our memory as quickly as storks from Poland when they sense the first frost😅. Good training videos are simply ones that audiences enjoy, create experiences that stick and translate into better on-the-job performance.

Professional training videos incorporate a drag and drop interface for swift editing process and ai video editor integration

– spaced repetition,

– visual reinforcement,

– practical application.

They understand that lasting behaviour change requires more than information transfer it needs engagement, practice opportunities, and clear connections between learning and real-world application.

Training videos that actually work focus on:

  • Building skills step by step with hands-on practice that mirrors real work situations.
  • Keeping people hooked through stories and activities that make learning feel less like a chore.
  • Showing exactly how new knowledge applies to daily tasks and workplace challenges.

If you’re thinking “Okay, but HOW do I actually make training videos like this?”, we’ve written the ultimate guide to training video production just for you. Take a peek, absorb the insights, then return here to complete your journey through the best AI alternatives.

Read: Effective training video production for engaging learning experiences.

9. Documentary-style brand content

You know what’s funny about most company videos? They all sound the same. But documentary-style content breaks that mold completely. It shows the real faces behind your brand:

– employees who actually care about what they do,

– customers whose problems you’ve genuinely solved,

– those unguarded moments when your company’s true personality shines through.

Documentary-style brand content pairs real-life footage with ai video generation featurescraft realistic and dynamic videos.

People are tired of perfect, polished presentations. They want to see the real deal. When someone watches your team member light up talking about a project breakthrough, or hears a customer explain how you changed their business, that’s when trust happens. It’s not about fancy production—it’s about authentic stories that stick with viewers long after they close their laptop.

Documentary-style content creates lasting impact through

  • Real people telling real stories about your company’s impact.
  • Unscripted moments that reveal genuine passion and authenticity.
  • Behind-the-scenes glimpses that humanize your brand.
  • Stories that work for hiring, marketing, and investor relations all at once.

10. Event recap videos

Forget staged shots! These videos capture genuine excitement, off-the-cuff feedback, and spontaneous networking moments. Viewers can relive sessions they loved, prospective attendees get a clear preview, and decision-makers see tangible results.

Why event recaps pay off?

  • They capture unscripted moments that show real connections.
  • They highlight the biggest wins and learning takeaways.
  • They act as powerful promos for your next event.
  • They offer clear metrics and stories that impress stakeholders.

And when you need to create high quality videos for social media videos, you can repurpose event clips into short video clips on a free plan.

And if video at an event or conference isn’t the right fit, what should you choose? Graphic recording!

When you hire graphic recorder, you get a live artist. He transforms presentations into colorful, hand-drawn summaries as they happen. Those sketches zero in on the most important insights, fresh ideas, and memorable quotes, making any complex topic instantly digestible.

Rather than dry bullet points or endless slides, a graphic recording gives you one striking snapshot of the entire event. Something your audience will revisit long after it’s over.

Best alternatives to ai-generated videos for business

You can find more information on this topic in one of our top articles: The best technologies and tools for graphic recording you need today.

Why whiteboard animation remains unbeatable for complex messaging?

Let’s talk a bit more about the first alternative we mentioned – whiteboard animation.

When you need to explain intricate concepts or multi-step processes, whiteboard animation stands as the undisputed champion. The hand-drawn visual storytelling naturally guides viewers’ attention whilst building understanding step by step.

Unlike AI-generated videos (that often struggle with logical flow and coherence), whiteboard animations excel at breaking down the most challenging topics into digestible, memorable content.

Eco-friendly cosmetics? Whiteboard animation for Floslek

People get hooked watching whiteboard animations unfold. Each stroke builds curiosity about what comes next. Studies show viewers remember significantly more compared to reading text explanations. They also watch the entire video instead of clicking away early.

And you know why this format works so well?

Because it’s simple (minimalist), concrete and direct! No overwhelming effects or distracting elements. No information coloring. The recipient gets only what’s essential.

Whiteboard animation fits nearly every business need. You can use it for employee training, investor pitches, or customer education. The approach stays consistent while adapting to different audiences. Complex topics become clear and easy to follow. Our whiteboard portfolio shows companies solving their toughest communication problems. They finally got their message across in ways people actually understood.

What gives whiteboard animation its winning edge

We have an important message for you:

Personalized video campaigns drive unprecedented engagement

Don’t underestimate the reach of personalized video campaigns😅.

They combine individual viewer insights with polished production to deliver messages that feel bespoke. AI can help with bulk rendering, but only human experts can weave in brand voice, emotional appeals, and strategic messaging.

True personalization involves:

  • audience research,
  • custom scripting,
  • careful orchestration of each visual and audio element.

The outcome is content that feels tailor-made, builds trust, and motivates action.

Where AI personalisation hits its limits

While AI-led solutions promise efficiency, they often lack the emotional nuance and brand fidelity that professional teams provide. Choosing professional video production means choosing authenticity, strategic impact, and sustained growth. In practice, this is why many teams turn to the Best alternatives to AI-generated videos for business. We are certain you’ll agree that these benefits drive lasting financial success.

Create personalized videos in professional animation studio

Choosing a professional animation studio over AI generators means investing in videos that truly resonate with each viewer while keeping your brand voice consistent. We’ve seen firsthand how human-crafted customization outperforms any algorithmic approach.

How do we do it? How do we start “thinking” like your audience? We begin with in-depth audience research. We go beyond simple demographic data. Our animators and strategists collaborate to uncover the motivations, preferences, and visual style that will engage your viewers best. And that’s exactly how we create videos that feel tailor-made rather than software-generated.

From there, we layer in personalization at every step: personalized intros, custom graphics tied to viewer interests, and CTAs crafted for real-world scenarios. It’s a seamless narrative, not just a name swap in a template.

Want to see our work in action?

For proof of our unmatched skills and dedication to every project, be sure to visit our YouTube channel.

𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐕𝐢𝐬𝐮𝐚𝐥𝐥𝐲 – 𝐁𝟐𝐁 𝐚𝐧𝐢𝐦𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐮𝐝𝐢𝐨:

• We create whiteboard animations for businesses

• We create corporate explainer videos

• We create visual storytelling for companies

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About the author

martyna kozłowska explainvisually

Maciej Budkowski

He has studied psychology at the University of Warsaw, and business at Warsaw School of Economics, as well as at University of Cambridge Judge Business School. During his studies, he has researched how people think when they are overwhelmed by information.It has inspired him to focus on communication that explains complex subjects in a simple way. In Explain Visually, he has lead projects for companies such as IKEA, Carlsberg, Pratt & Whitney, Orange, and Pfizer. Fan of rational, science-based approach, and building marketing and sales on robust fundamentals.

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Animation has become an essential tool in modern content creation, offering a dynamic way to engage audiences by bringing still images to life. Whether you’re creating animated videos for marketing, education, or entertainment, learning how to animate can unlock endless creative possibilities. According to HubSpot, 54% of consumers want to see more video content from brands, showcasing the growing demand for engaging video content in today’s digital landscape​. Video animation allows you to transform static visuals into moving, compelling stories that capture viewers’ attention that simply cannot be matched by content made the traditional way. 

Corporate Animation Trends Shaping Video Marketing in 2025

As we step into 2024, the landscape of animated corporate video continues to evolve, becoming an indispensable tool in brand marketing strategies. With the rise of digital platforms and a heightened focus on visual storytelling, businesses are increasingly leveraging animated videos to capture attention and convey complex messages in a clear, engaging manner.

YouTube Ad Maker: Best Practices for Creating Effective Animated Ads

YouTube video ads are a form of advertising videos that appear on the YouTube platform, designed to promote products or services to a wide audience. These ads can be shown before, during, or after a YouTube video, grabbing the attention of viewers within the first few seconds. Using a YouTube ad video maker simplifies the process of creating these ads, allowing businesses to deliver impactful advertisements that engage their target market.

Expert video animation agency – Bringing Your ideas to life

Welcome to the world of animation! Your presence here suggests that you’re intrigued by our agency’s work and the services we offer. Animation it’s our passion and our life. The daily collaboration with our clients brings us immense joy and excitement. We’ve decided to create a comprehensive guide to share what we do, how our collaboration and animation creation process works, and the benefits of choosing Explain Visually. Let us take you on a journey through our animated universe!

Video Animation Service – benefits, types and costs

Introduction In today’s digital era, video animation services have become a pivotal tool for businesses across various industries. From marketing campaigns to educational content, animated video services provide a dynamic way to convey complex ideas and engage...

Legal Clarity: Demystifying Law with Animated Explanations

Introduction In the fast-paced business world, legal clarity is essential for success. Companies must navigate complex regulations, contracts, and requirements, where misunderstandings can lead to financial penalties, damaged reputations, and disruptions. Ensuring all...

Expert guide to animated video production – Best practices and trends

Animated film production has become an essential tool for businesses and content creators looking to engage audiences in the digital age. With their ability to simplify complex ideas, grab attention, and convey messages in visually compelling ways, animated films have become a powerful medium for marketing, education, and entertainment.

Expert video animation service: elevate Your brand story

Video animation has become an indispensable tool for brands looking to captivate audiences and convey complex messages with clarity and style. In today’s fast-paced digital landscape, where attention spans are shorter than ever, animated content stands out as a powerful medium to engage viewers and leave a lasting impression.

Culinary creativity: animation in the food and beverage industry

Introduction The food and beverage industry is continually evolving, driven by changes in consumer preferences and technological advancements. In this dynamic environment, innovative marketing and educational tools are crucial for brands aiming to stand out and...

Price of an explainer video – how much does it cost and why

​Explainer video costs usually range from €2,000 to €6,000. Many people wonder why there is such a wide price range and what factors influence the final price of the service. The style of the video, its length, and purpose are key elements that are taken into account...

What is 2D animation? A beginner’s guide to getting started

What is 2D animation? 2D animation is without a shadow of a doubt the cornerstone of visual storytelling. For many years, it has captivated audiences with its ability to bring characters and narratives to life through dynamic visualization and creative storytelling. The art form seamlessly combines artistic creativity with technical expertise, making it an attractive field for aspiring artists looking to explore their potential. We’ve written a guide to demystifying the intricacies of 2D animation. This guide was a great, fun, and interesting adventure for us! Take a look at our insights and practical advice. This article will be especially useful for those who are just starting out in animation.

The Manifest Hails ExplainVisually as one of the Most-Reviewed Video Production Agencies in Poland!

There are many types of content that you can use depending on the results you want to achieve. Today, one of the most popular types of content is videos and they can be used to promote your services and products to tell the story of your brand. The possibilities are...

How did we help the Sperling TAX&LAW office increase website traffic and attract potential clients?

Who is the Client? Sperling is a renowned legal and tax consultancy firm based in Rzeszów, specializing in comprehensive services for small and medium-sized enterprises. They assist with legal and tax issues, ensuring clients receive professional and trustworthy...

Healthcare in motion: transforming patient education through animation

Introduction: The healthcare industry is changing rapidly thanks to new technologies that make it easier to care for patients and improve their health. One of the most exciting advancements is the use of animation in patient education. Explaining medical information...

Tech Tales: animation’s role in communicating complex IT solutions

Introduction: The Role of Animation in Contemporary Communication and Its Relevance in IT Animation has evolved significantly from its roots in entertainment to become a crucial tool in contemporary communication, especially within the information technology (IT)...

Lights, camera, production – transforming industries with animated visuals

Animated visuals have become an essential part of modern communication, shaping the way businesses, educators, and creators engage with their audiences. No longer just a stylistic choice, they play a key role in simplifying complex ideas, capturing attention, and leaving a lasting impression.

Beyond transactions: building trust with animated content in finance

Introduction In the finance sector, trust is the base upon which businesses build lasting relationships with their clients. Given the complexity of financial products and the significant impact these products can have on individuals' lives, ensuring that customers...

Services unleashed: the impact of animation in the service industry

 Introduction Animation has long captivated audiences with its ability to bring imagination to life, tracing its roots back to the earliest forms of visual storytelling. From the hand-drawn animations of Disney's golden age to the computer-generated imagery (CGI) of...

Animation in Social Media Marketing

In today’s digital world, video content dominates online platforms. As people swipe, scroll, and tap through endless content, the need for creating stand-out material has never been more critical. Social media is an ideal space for businesses to connect with their...

Animating Success: Revolutionizing B2B Marketing with the Power of Animation

Animation in B2B – a powerful tool for success. Discover it now!

How we helped SkuteczneRaporty.pl win new clients.

Company representative involved in the project: Academy founder Bartosz Czapiewski. Advisor, trainer and speaker specialising in the field of analysis and reporting. On top of EffectiveReports, Bartosz also runs the blogs SkuteczneRaporty.pl and ExcelBI.pl. Challenge:...

How we helped Bahlsen to educate its employees more effectively?

About the client: Bahlsen is one of the largest biscuit manufacturers in Europe, known in Poland because of brands such as LEIBNIZ, Krakuski and HIT. Size of the organisation: World - 2600 employees Company departments involved in the project: Communications...

How our materials helped Biocodex employees get the most out of their workshop?

About the client: Biocodex is a French pharmaceutical company that develops, manufactures, and distributes world-class pharmaceutical products and health solutions to patients in more than 120 countries. Biocodex subsidiaries are spread all over the world. One of them...

How we helped VIDA demonstrate the competitive advantage of their offering?

About the client: VIDA provides cyber security solutions powered by artificial intelligence. Size of the organisation: More than 20 employees. Company departments involved in the project: Marketing Department, Technical Department, Sales DepartmentChallenge: Many...

How we helped SHARP inform the market about its new air purifier

About the client: SHARP is a global consumer electronics manufacturer originating from Japan. Size of the organisation:  Poland - 500+ employees World - 48,000+ employees Company departments involved in the project: End client: Sharp Consumer Electronics Marketing...

The Manifest Names ExplainVisually as one of the Most Reviewed Video Production Agencies in New York

The ExplainVisually team is delighted to announce that we’ve been recently recognized by The Manifest as one of the most-reviewed video production agencies in New York. We are proud to be part of this list and excited to finally unveil this with all of you. This...

Animation that helped Flobotics get prospective clients to interact with their website

About the company: Flobotics is an RPA (Robotics Process Automation) development consulting company that automates dual and repetitive business processes for companies worldwide, focusing especially on healthcare and finance industry. Company size:11-50 employees...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking?

Imagine this situation…

You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days of the week is gone. In addition, all calendars have disappeared from the house, including those hanging on the wall.

Hybrid animation – what it is, advantages, examples

Hybrid animation is, in simple terms, the integration of 2D and 3D animation. This combination of different techniques allows you to take advantage of the benefits of each technique, and thus create a better animation.An example of hybrid animation is combining 2D and...

Need help naming a product? Here’s how to find the best name for all your products

What’s in a name? Everything! Whether it’s the product or brand name, getting the perfect name is a critical aspect of product success. And we have a long list of terrible names to prove it.  Nintendo Wii U Drysack Wine  Nokia Lumia (Lumia means ‘prostitute’ in...

How we helped European Rover Challenge make an animation to attract sponsors

About the Client: European Rover Challenge (ERC) is the largest robotics and space event in Europe, organized since 2014. The multi-day event attracts students from universities, professionals working in the space sector and space enthusiasts from around the world...

How to write a script for an animation? 16 practical tips

Explaining how to write an animation script can take up a whole book! But if you are here, it means that you do not have time to go so deep into the topic. Therefore, in this text, I have compiled 16 practical tips on how to write an effective animation script. All...

Animation for Winaico that helped save salespeople time

About the company: Winaico is a German photovoltaic module manufacturer, that has been in existence since 2008. The company operates in Europe, USA, Japan and Australia. Company size: up to 100 people Company departments involved in the project: Country Manager...

How did we help Santander educate employees about the new way of designing the product?

About the company Santander Bank - the largest bank in the Eurozone Company size: Poland (11,000 employees), worldwide (190,000 employees) Company departments and people involved in the project: Service Design & Design Research Department: Head of Service Design,...

Animated video: 6 application examples

Animated video can serve various purposes. It can advertise a new product of a company, help it enter the market, explain regulations to potential customers, or explain socially important issues to an illiterate population. Looking for an example of an animation that fits your needs? Contact us today to bring your vision to life!

Promotional Video Production: How to prepare to work with a studio to make your film a success

The stakes are high because the video will be shown at a trade show, a company event or during a video campaign. If the project doesn't make it to the clients, the money will go down the drain and the person responsible for the production may end up without a job!...

6 animation trends that will capture the market in 2022

When we compare animations from a dozen or so years ago with those created today, you can see the difference in the degree of advancement, and also in the style and graphics. This is largely a matter of fashion. Below I will list a few trends that I think will conquer...

16 interesting animations from 16 countries

The following list of animations from 16 countries worldwide is highly subjective. Each is interesting and unique for different reasons, which we write about in the text.England An animation released in 2018 by the British cookie company McVitie. The campaign...

Promotional videos for businesses – 6 types you need to know

Every business owner dreams of making their brand stand out, reaching a wider audience, and leaving the competition far behind with their ideas. But does it really have to remain just a dream? Today, we’ll show you how to engage your customers on a personal level and inspire action. Promotional videos for business might just be the game changer you need.

Animated ads – types, examples, prices

Animated ads are one of the most popular forms of video marketing. They are usually much cheaper to produce than a traditional film shot on camera. They also allow for greater creative freedom. Below we discuss the types of animated ads along with examples and prices...

Visual Thinking in Business: 6 levels you can implement in your company [+Examples]

Myślenie wizualne to - w dużym skrócie - używanie wizualizacji, żeby ułatwić dostrzeżenie, zrozumienie i zapamiętanie informacji. Jego przejawy obserwujemy, gdy widzimy na trasie znaki drogowe, oglądamy infografiki czy projektujemy nowe produkty na warsztatach Design...

Podcast Visual Communication For Storytelling featuring Maciej Budkowski

Maciej Budkowski, Managing Directorof our company, got invited to The Business Storyteller Podcast by Piktochart. As we can read on their website: "this is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in...

Visual thinking in business – what it is, how it works and how it can help

What is visual thinking? Imagine this situation... You get up in the morning. You reach for your cell phone and there is a black and white screen and a wall of text. You walk over to your desk and check your planner. A wall of text again! Even the division into days...

Pictures vs. illustrations vs. instructional video – when to use what to make our instruction effective

Imagine you are sitting comfortably on a plane, reading a book. Suddenly you feel turbulence that is much stronger than usual. You start to get anxious, especially since you see people around you panicking. Then you hear the captain's voice from the speakers: "Please...

SaaS Customer Segmentation: The Cornerstone of SaaS Pricing

If you want to set your SaaS prices correctly, you need to know exactly who you’re targeting. Well-executed saas customer segmentation will allow you to tailor your prices to customer needs and capabilities. Without effective customer segmentation, it’s easy to make a mistake: you might scare off potential customers with prices that are too high, or fail to maximise your profit potential by offering rates that are too low to the wrong customer segment.

How to get people to follow the recommendations of the Ministry of Health, doctors and pharmacists? [Visual Thinking in Medicine]

You have a fever, you feel weak, and your cough is getting worse. Normally this wouldn't concern you, but there is a coronavirus raging in the world so you have doubts. Just in case, you call the hotline. The lady on the other end of the phone patiently explains what...

How did we help 3S Group generate leads using animation?

About the company: 3S Group - Polish provider of telecommunication services, data center and ICT solutions, and part of PLAY operator since 2019.     3S Group supports the realization of its clients' business visions by designing and implementing ICT solutions....

How we helped Israeli startup to win a 1,000,000$

About the company: Seegnature (now Reach): Israeli startup that creates an application for remote discussion and signing of contracts. Department: Company Founders. Problem: Seegnature entered the competition for the best insurance startup in Israel. The company...

6 things without which your sales support and sales materials will be ineffective

You know the scenario? The conversation is going well, and the customer is interested. Finally, the potential customer says to the salesperson: "Then please send an offer. I'm having a meeting with my boss/team/partner and I'll let you know what the response is." The...

How to build a content marketing sales funnel that converts?

Content marketing is a strategic process that guides potential customers from their first encounter with your brand all the way to becoming loyal, paying customers. Today, we’ll show you how to build your own content marketing funnel, create content for each stage of the funnel, and turn your marketing efforts into real sales results. Buckle up! You’re about to receive a fast-track delivery of valuable insights!

Illustration vs animation: which is more effective (based on research)

Today, we are unveiling for you the secrets of truly effective visual communication. Should you rely on illustration, or perhaps animation, to convey your message? Discover what scientific research reveals about the power of storytelling through imagery.

Whiteboard animation: Best Business Cases

Whiteboard animation videos are special animated films, which educate customers about a company, a brand or its products. They have been used by marketing, sales and HR departments of the biggest companies for 10 years, but only just starting to gain popularity in...

How to sell when your product is not much different from the competition?

"If there is no difference, there is only indifference" said Louis Nizer Customers may think the same when your products are not much different from the competition. Of course you can lower the price but this may start a price war. Thousands of companies have faced a...

Vegan food market in Poland

Imagine that you go to Facebook and there are pictures of sausages, kabanos to be exact, everywhere. They are posted by your friends, the fan pages you like, and strangers on groups you belong to. Sounds like science fiction? Meanwhile, it is reality as kabanos are...

Veganism, vegetarianism and marketing: how to advertise and sell vegan products?

Veganism is on the rise. There is no question about it. To give you just a few recent examples... New vegan product a sales hit The first example is the British bakery chain Gregg. I first heard of its existence when it released vegan sausage rolls and I read about it...

How our animation helped the „Wiecej niż LEK” website earn their first 100 000 EUR

About the project:  “Więcej niż LEK” is a Medical Information Portal which is used to run high quality e-learning courses for students and graduates of medical colleges, which prepare them for, among other things, for the Final Medical Examination and the Final...

How to calculate if the explainer video will pay off?

As we wrote earlier in the text about explainer video, the production of such an animation usually costs from 2 000 to 7 000 EUR. How to calculate whether this expense will pay off? And how to estimate the explainer video's possible results?   In this text, we...

7 examples of explainer videos that provided companies with leads and increased sales

Rypple, which provides cloud services, wanted to show that its solution increases the efficiency of managers and employees. The B2B business was showing more and more interest in modern ways of storing data, but the competition was not idle and more and more similar...

Product videos—types, prices, advantages and disadvantages (classic film, whiteboard animation, vector animation, and 3D animation)

Product videos are becoming more and more popular because they help to tell about the product in a few minutes. Thanks to them, the customer does not have to read a wall of text on the website or in the brochure. Sellers also feel relieved because they don't have to...

Explainer video best practices – 11 tips that will make it easier for you to make an explainer video

Our years of experience show that most companies fall into the same traps when producing an explainer video, costing them thousands of dollars and months of extra work. The good news is, your company won’t be one of them. We’ll show you how to sidestep these common pitfalls and create a video that nails your vision on the very first try.

Our Team

Claudia Together with the late Michael (my fiancé at the time), I am a co-founder of ExplainVisually. At the beginning of the company's existence, I was a creative 3-in-1: I wrote scripts, storyboards, and drew films. This was the case with the first 84 films, but in...

The cooperation between TESCO and ExplainVisually has been extended to the Czech Republic and Slovakia

The shelves of supermarkets bend under the food. But what happens to food that is not bought? The last project in cooperation with TESCO brought us the answer to this question. We got a call from Gosia Tokarz, who asked us if we can prepare 7 by 2 meters infographics...

How did Millenium Bank educate its employees on standards of customer service? [Case Study]

About the company: Millenium Bank – one of the main banks in Poland, part of Banco Commercial Portuges. Department: Department of Quality–responsible for providing equal and high level of customer and sales service in the bank’s facilities.   Problem: Keeping the...

Our video telling a story about the most creative Polish School

Among dozens of projects that we have carried out this year, the film for the Kornel Makuszyński Elementary School in Radowo Małe is one of our favourites. And not only our favourite: the video scored over 1300 shares on Facebook. Why this project is so important to...

How did Orange tell their employees about the Continuous Improvement? [Case Study]

About the company: Orange – the biggest telecommunication operator in Poland and one of the main companies in the world, made it to the Fortune Global 500 list. Department: Customer Experience, trying to design the ideal customer experience and supporting the...

What is Graphic Recording (and Graphic Facilitation)?

When the lecturer starts his speech on the stage, the atmosphere of concentration fills the lecture hall. It is his name that brought the crowd to this conference. The slides complete his words, and hundreds of people are focused on him and try to remember as much as...

What is whiteboard animation (and how your business can benefit from it)?

Whiteboard animation is becoming more and more popular in business because of the clear and transparent way it provides information. Research shows that it has an advantage over text messages, and often also over static images and ordinary films. That is why it is...

What is explainer video (and how your business can benefit from it)?

  Explainer videos are short movies which explain complicated issues in an easy way. Typically they deliver information about companies, products and services. Today, explainer videos are used by thousands of companies around the world, including the largest...

The curse of knowledge: How it affects managers & marketers

Klątwa wiedzy jest efektem psychologicznym, który w ogromnym stopniu wpływa na naszą pracę oraz życie osobiste. W wielu wypadkach niestety negatywnie. Szczególnie narażone na jego skutki są osoby odpowiedzialne za komunikację w firmie – managerowanie, marketerzy,...

Goodbye to the best boss I’ve ever had

“I heard that you quit your job,” the words echoed in my ears. It was a call from Michał. How on earth did he already know?, I thought. It must have been our Lebanese friend who told him. He was the only person who knew. “Yes, that’s true. The message was being...

Klaudia Tolman of ExplainVisually in the jury of 50 Top Creative list

Klaudia Tolman, our Creative Director, is going to be one of the jurors in the 9th edition of the ranking of 50 Top Creative in Business. The ranking aims to honour companies and people: put their money on innovations and out-of-the-box solutions in their businesses,...

We got the results of the first nationwide research on Visual Thinking

Last year we co-created the very first nationwide research on Visual Thinking. Why did we decide to take part in reliable research on the effectiveness of visual thinking? For years now we have been hearing from our clients, that what we do, works. But it’s one thing...

Maciej Budkowski and Klaudia Tolman to host an “Expert” cycle meeting for Brief.pl

For the last 5 years, we have been building and developing our know-how. During that time we’ve carried out over 200 projects in 19 languages for dozens of corporations, startups and GOs. But never before have we publicly spoken about our agency experiences. This time...

Maciej Budkowski and Klaudia Tolman in the #agencja podcast

Just released, there’s an #agencja podcast featuring our managing team, Klaudia and Maciek. In the podcast we’re telling about our daily work. Link to the podcast –...

ExplainVisually’s film about European Funds submitted to Camerimage

In 2015 we made a film with the Mazovian Unit of EU Programmes Implementation in Warsaw. Its aim was to tell in a simple way how to gain European Funds. The project went very well and many organisations associated with European Funds considered it to set a good...

ExplainVisually’s infographics to support Polish Football Association

Maciek, our Managing Director, has been a huge fan of football for over 20 years and he’s always been dreaming about cooperation with the Polish Football Association. So when they actually called us to say that they needed to explain to football coaches complex...

ExplainVisually a laureate of the competition 50 Most Creative in Polish Business!

We are a laureate of this year’s ranking of 50 Most Creative in Business. 50 Creative is the biggest competition in its field in Poland. The ranking is carried out each year by Brief.pl. Amongst former laureates are CD Project, Brand24, iTaxi, LifeTube, Booksy or...

How to spend money to be happy? Our infographic in “Głos Mordoru” (“Voice of Mordor”)

“Money doesn’t bring happiness” or “You cannot have too much of a good thing”? Turns out, it depends on what you do with it. Those are the conclusions of Elizabeth Dunn and Michael Norton, Professors of British Columbia University and Harvard University. In their book...

Summary 2017

Christmas time has passed, so it’s time for some summary. We can’t describe this year with one word. 2017 was demanding, tragic, developing, successful, sad and joyful. In the period of 12 months we made over 70 films, which means we scored almost 200 total since the...

Our video helped to win 1,000,000$ in a Israeli’s startup competition

A week ago Seegnature, an Israeli InsurTech start-up, used our whiteboard animation during a pitch - presentation to the investors. The stake was high. Pitch is a key moment for a start-up. Several minutes of presentation may determine the company’s future. Especially...

HR Case Study: recruitment video

It was the end of May 2016, when we realized we could not put it off any longer. Everybody took their place, and we started the meeting. “We have to recruit new drawing artists! I can’t do it by myself any longer! We won’t manage when the new projects come…!” Klaudia...

Explainer video production process

Explainer video production process typically takes a few weeks (3-8). The production time depends on the film's duration, its complexity, the flow of works, communication between both parties (or three parties if an Agency also takes part in the discussion), work...